Terms of Service

Pulse (pulse.pulsecircle.studio) Effective date: July 4, 2026 Last updated: July 4, 2026

These Terms of Service (“Terms”) govern access to and use of the Pulse website, platform, SDKs, APIs, and integrations (together, the “Services”), operated by Pulse Circle L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E. (“Pulse”, “we”, “us”). By creating an account or using the Services, you (“Customer”, “you”) agree to these Terms. If you use the Services on behalf of a company, you represent that you have authority to bind that company.

1. The Services

Pulse is a growth analytics platform for app developers. It ingests data from your applications (via the Pulse SDK) and from third-party services you choose to connect (such as RevenueCat, Meta Ads, Google Ads, Apple App Store, and Google Play), and provides analytics, answers, insights, and recommendations, including AI-generated ones.

Beta notice. Parts of the Services may be offered as beta or early access. Beta features are provided as-is, may change or be discontinued without notice, and may be subject to additional terms communicated at enablement.

2. Accounts

You must provide accurate information when registering and keep your credentials secure. You are responsible for all activity under your account and API keys. Notify us immediately at rost@pulsecircle.studio of any unauthorized use. You must be at least 18 years old to use the Services.

3. Your data and our roles

Customer Data. All data you submit to the Services — events from your apps, data from connected services, and content of your queries — is “Customer Data”. You retain all rights to Customer Data. You grant us a limited license to process Customer Data solely to provide, secure, and improve the Services as described in our Privacy Policy.

End-user data; processor role. Where Customer Data includes personal data of your end users, you are the data controller and we act as your processor/service provider. You are responsible for: (a) having a lawful basis and providing legally required notices and consents to your end users; (b) ensuring your app’s privacy policy accurately discloses your use of analytics services such as Pulse; and (c) complying with app store policies and children’s privacy laws applicable to your audience. Our data processing terms are available on request and are incorporated into these Terms for such processing.

Aggregated data. We may generate and use aggregated, de-identified data that does not identify you or any individual, to operate and improve the Services (for example, improving recommendation quality).

4. Third-party services you connect

Connecting a third-party service (Meta, Google, RevenueCat, Apple, and others) is your choice and subject to that provider’s own terms and policies. You represent that you have the right to connect each account and to authorize our access. You will comply, and will not cause us to be in breach of, the applicable platform terms, including the Meta Platform Terms and Developer Policies and the Google API Services User Data Policy. We may suspend a connection if required by a platform provider or if we reasonably believe the connection violates platform terms. We are not responsible for third-party services, their availability, or changes to their APIs.

5. AI-generated content — important disclaimer

The Services use large language models to generate answers, insights, and recommendations. AI output may be inaccurate, incomplete, or unsuitable for your situation. AI output is provided for informational purposes only and does not constitute financial, legal, tax, or professional advice. You are solely responsible for decisions you make based on the Services, including advertising spend, pricing, and business decisions. Always verify important figures against the source systems before acting on them.

6. Acceptable use

You will not: (a) use the Services to violate any law or third-party right; (b) upload malicious code or attempt to probe, breach, or circumvent security; (c) access the Services to build a competing product, or scrape or resell the Services; (d) exceed or circumvent rate limits, plan limits, or usage restrictions; (e) submit data you have no right to submit, including personal data collected unlawfully; (f) use the Services to process data of children in violation of applicable law; or (g) misrepresent AI output as human-verified where that matters to recipients.

7. Plans, fees, and taxes

Paid plans are billed in advance on a monthly or annual basis, per the pricing published at pulse.pulsecircle.studio or agreed in an order form. Plan tiers may be based on metrics such as monthly active users or connected ad spend; if your usage exceeds your tier, we may require an upgrade effective from the next billing cycle. Fees are non-refundable except where required by law. Prices exclude taxes; you are responsible for applicable taxes other than taxes on our income. We may change prices with at least 30 days’ notice, effective from your next billing cycle. Failure to pay may result in suspension after notice.

8. Intellectual property

We and our licensors own the Services, including software, SDKs, models’ orchestration, designs, and documentation. We grant you a limited, non-exclusive, non-transferable license to use the SDKs and APIs solely to use the Services during your subscription. Feedback you provide may be used by us without restriction or obligation.

9. Confidentiality

Each party will protect the other’s non-public information with reasonable care and use it only as needed to perform under these Terms. This does not apply to information that is public, independently developed, or rightfully received from a third party.

10. Warranties and disclaimers

We warrant that we provide the Services with reasonable skill and care. Otherwise, the Services are provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty regarding accuracy of data or AI output, or uninterrupted or error-free operation. Data from connected services depends on those services’ APIs and may be delayed, incomplete, or changed by the provider.

11. Limitation of liability

To the maximum extent permitted by law: (a) neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or business opportunities; and (b) each party’s total aggregate liability arising out of or relating to the Services is limited to the amounts you paid to us in the 12 months preceding the event giving rise to the claim (or USD 100 if you are on a free plan). Nothing in these Terms limits liability that cannot be limited by law (including for fraud or willful misconduct).

12. Indemnity

You will defend and indemnify us against third-party claims arising from: your Customer Data; your apps and their compliance with laws and platform policies; your breach of Section 4 (third-party platform terms) or Section 6 (acceptable use).

13. Term, suspension, termination

These Terms apply while you use the Services. You may cancel at any time from your account settings; paid periods already started are not refunded except as required by law. We may suspend or terminate the Services for material breach (with notice and, where curable, a reasonable cure period), for non-payment, or where required by law or a platform provider. Upon termination we will, on request made within 30 days, provide an export of your Customer Data in a reasonable format, after which Section 9 of the Privacy Policy (retention) applies.

14. Changes to the Services and Terms

We may modify the Services, and may update these Terms by posting a revised version with a new effective date. For material changes we will give at least 14 days’ notice by email or in-product notice. Continued use after the effective date constitutes acceptance; if you do not agree, you must stop using the Services before the changes take effect.

15. Governing law and disputes

These Terms are governed by the laws of the Emirate of Dubai and the applicable federal laws of the United Arab Emirates, excluding conflict-of-laws rules. Disputes will be resolved in the courts of Dubai, United Arab Emirates, and the parties consent to their jurisdiction.

16. General

These Terms, together with the Privacy Policy and any order forms, are the entire agreement regarding the Services. If any provision is unenforceable, the remainder stays in effect. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or asset sale. No waiver is implied from any failure to enforce. Notices to us: rost@pulsecircle.studio; notices to you: your account email.

17. Contact

Pulse Circle L.L.C-FZ Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E. rost@pulsecircle.studio